Mission


Mission

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Adada’s mission is to create MADE-TO-MOVE clothing for kids. Our goal is to make our clothes as comfortable as possible: No scratchy fasteners, no dangling drawcords, no snaggy buttons, no irritating labels. Only soft fabrics, vibrant colours, freedom to move and, best of all, pockets for storing little treasures!
At Adada, we aim to make kids happy. But we also want to please their parents! Designed with cuffed sleeves and pant legs that unfold for length adjustment, adjustable elastic waistbands, reinforced dual-layer fabric at the knees and double stitching in the crotch, our clothing is made to stand the test of time and keep up with even the most rambunctious little rascals!

A Focus on Natural Fibres

Although we only use recycled polyester, our ultimate goal is to do away with polyester altogether! In order to replace this petroleum-based fabric, we will continue to search for a product that is both accessible and able to meet all our criteria.

Locally Sourced Materials

As a start, we’ve targeted fabrics that meet our environmental/ethical criteria for fibres. We will continue to search for materials that are manufactured as locally as possible.

Giving Back
to the Community

We are working on a program that will provide donations to children’s and environmental organizations.

Organic to the Very Last Stitch

We are currently testing sustainable trims (recycled yarns, compostable buttons and organic elastics) to ensure our product remains 100% compatible with our values. The challenge is to stay true to our values while also offering an affordable product.